Fountaindale Public Library

Redskins, insult and brand, C. Richard King

eng

Includes bibliographical references (pages 185-210) and index

illustrations

index present

non fiction

Redskins

dictionariesbibliography

932201791

C. Richard King

insult and brand

"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisherLooks at the controversial branding of the Washington Redskins professional football franchise, the positions of those who support and challenge it, and what the controversy says about perceptions of Native Americans and the power of brands

Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends

adult